An old Dereon Ad from last year is now causing controversy on the net. Many are appalled by the display of young four and five-year-old girls in feather boas,lipstick,and 3-inch heels. The House of Dereon ad campaign has been around for quiet awhile,since 2007 to be exact. However it has come under scrutiny from mainstream media who believe that the ad “sexualizes” little girls.
House of Dereon is a fashion line that was introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles in 2004(wikipedia).
BCK wants to know. What are your thoughts?
Tags: Beyonce, Dereon girls, Dereon girls ad
- Please do not insult the celebrities on this site and especially the children of the celebrities.If you find that a child isn't as attractive as you wish him to be,just bare with it.Therefore,instead of calling a child "ugly",you could say,"that child has very unique features." Bottom line,any negative comments will be deleted.
- No spamming of any kind. All spammers will be banned from commenting.
- Try to refrain from insulting another member of the community(this is called cyber-bullying).If you feel the need to "argue" with a BCK reader, try to go about the argument in a diplomatic fashion. Remember, You never know when your comments will be featured in the "Readers React" section.
- DO NOT post any links in the comments area(homepage links,links to other sites,hotlinks etc..)If you feel that there is a link that you must share,then e-mail BCK with said link.
- BCK tries to be a family-friendly site so please refrain from using any profanities.If you feel the need to use obscene words,try the following euphemisms:Fudge,Sugar,Mother Fudger, etc..
- Comments that contain sexist,racist,homophobic or sexual remarks will be deleted.
- If you find that we have made an error in our writing,please e-mail us instead of "correcting" us in the comments section.Remember,"to err is human."
Here at BCk,we don't like to censor comments. Therefore you are more than welcome to voice your opinion. However,any comments that do not adhere to the above-rules will be deleted. CLICK HERE TO CREATE YOUR OWN GRAVATAR IMAGE. A GRAVATAR IS AN IMAGE THAT APPEARS ALONG SIDE YOUR COMMENT
May 10th, 2008 at 6:00 pm
I believe Beyonce should keep it exactly the way it is. You should look at these young girls as playing around in their mother’s closet and hell they look amazing. It is no one’s business, they’re parent’s agreed, they are their guardians, keep your thoughts to yourself. Unless you’re a pedafile, there is nothing sexual about these girls.
May 10th, 2008 at 7:32 pm
I agree.
May 11th, 2008 at 12:11 pm
I agree with the other comments. As little girls the first role model you see is your mother. You want to be her. I think the ad is great and was done in great taste. I think that world is so caught up with making everyone who has made a choice to be successful pay for something. They have earned all that they have, so made your choice to do better without knocking someone else for what they have succeeded in. Cont’ the good work and congrats on all that you’ve done and will do.
May 11th, 2008 at 12:12 pm
I made a typo it should read, ” so make your choice…..etc..”
May 11th, 2008 at 4:14 pm
The little girl in heels bugs me but otherwise it’s cute.
May 13th, 2008 at 12:18 am
i love this concept!
May 19th, 2008 at 2:34 am
I am sorry but what in the hell are you all thinking. Those little girls should not be dressing like that and wearing all that makeup. Ok, we all know that this is an urban clothing line and most of those who will buy/wear these clohtes are Blacks. There is a major problem now in the Black community with young girls having sex and behaving well beyond their ages and these types of clothes contribute to that. I am sorry but I just don’t agree. The problem today is that kids are not allowed to be kids and do kid things, these kids are so in a hurry to grow up and do adults things and it’s only hurting those kids and their futures.
May 21st, 2008 at 3:23 am
I agree completely. Heels on a five yea old? In no way is that cute. In fact it’ quite disturbing.
May 22nd, 2008 at 8:16 am
Well i guess you guys arent the type of parents that let your children play dress up for the same reasons but i doubt it. The message of this ad is just what is looks like 4 girls that got into thier moms make-up and shoes. The shoes are clearly not for kids its portraying dressup. This is just an ad to show the children line that they just launched. It seems like we critizice our race for no reason yea there are black kids having sex but white kids are to cleary you know nothing about any other race but black. Since when did going in your moms room and dressing in her SHOES wrong.
May 23rd, 2008 at 1:31 am
I totally agree with Tony and Goldii. We have a serious problem in the Black community with young girls growing up to fast. If it was little girls in oversize clothes and heels with makeup that was put on by a child, that’s what you’d call dress up. This is little girls in grown women’s clothes, except in little girls sizes. The make-up and hair are professionally done. It is clearly little girls being made up to look like grown women. It is not appropriate. No wonder why our kids are in trouble. There are no boundaries set by the adults. Everything’s all good, especially when it’s done in name of money.
November 6th, 2008 at 11:50 am
what u mean blacks gurl